Working with a new generation of entrepreneurs, interior designers are reshaping basic concepts of how modern Japanese eat, work and shop. Seven of Japan’s foremost interior designers’ creativity is showcased in 34 shops, restaurants, bars and salons. A whole new language of design and the Japanese penchant for innovation and internationalism has given this generation carte blanche to redefine Japan as the world’s next cultural superpower, as evidenced in the recent, global epidemic of “concept shops”.
Creative Direction・Text